Emily Tan
Aug 26, 2014

Social media is more than just marketing or PR: Webcast highlights

This morning in a webcast sponsored by Hootsuite and in association with the Top 1000 Brands, social-media experts from both brand and agency sat down with Campaign Asia-Pacific managing editor Jason Wincuinas to discuss the deployment of social media into new business areas.

Editor's note The Hashtag Syndrome Building Your Social Media Brand took place on 26 August 2014. Access this webcast on demand here

Beyond promotions, brands use social media to recruit new staff, listen for consumer insights and handle complaints. But getting to that level has a learning curve and can be a daunting task if you don’t know where to begin. So the panel focused on how brands can dovetail social media...

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