With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
Former Publicis Media innovation head joins the Southeast Asia transport-services company.
Navaneeta Das will take over the company's ecommerce-focused unit, which Mandel had run since early last year.
Ken Mandel to lead new unit.
SINGAPORE - Starcom Mediavest Group has hired former Hootsuite and Salesforce.com executive Ken Mandel as APAC president of its Global Client Network practice.
ASIA-PACIFIC - Due to popular demand, Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, has now extended its submission deadline to September 19.
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