Former Publicis Media executive Ken Mandel has joined Grab as regional head of its advertising offering, GrabAds, the company has confirmed.
Mandel will work with GrabAds' clients to create hyper-personalised experiences for consumers and grow Grab's advertising offerings including fleet advertising and in-app customer engagement, a spokesperson said.
Mandel departed his role as president of innovation and commerce at Publicis Media APAC in February. He declined to comment for...
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