Staff Reporters
Mar 26, 2018

Uber sells to Grab: A look back at the brand's SEA ads

As the ride-sharing company sells its Southeast Asia operations to Grab, we take a look at how the brand tried to appeal to consumers.

As it did in China in 2016, Uber has decided that if it can't beat a locally grown competitor, it's better to sell to it. In news that broke over the weekend, Grab will acquire Uber's operations in Southeast Asia Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Uber will take a 27.5% stake in Grab, and Uber CEO Dara Khosrowshahi will join Grab’s board.

While Uber's marketing efforts probably had...

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