Staff Reporters
Apr 13, 2021

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

Grab and Gojek reveal Ramadan campaigns

Ramadan kicks off today, and two large food delivery brands in the region—Grab and Gojek—have launched campaigns to mark the season.

Grab's campaign is a mashup parody of sci-fi classics—including elements from Star Wars and Star Trek. Four crew members find their spaceship being ransacked by a warped (but oddly cute) version of Darth Vader who steals their food supply.

The crew members find themselves in a panic when iftar approaches and their fridges are empty. You guessed it—Grab saves the day with a food delivery... to space. At a discount, of course. The ending of the film suggests a sequel, so perhaps another film might emerge in time for Eid? The video has amassed under one million views at time of print with many on social media commending the brand's humorous and unusual take on Ramadan marketing.

Gojek too went down the slightly zany route with a film that unassumingly begins like most Ramadan ads—with sentiment and nostalgia. Upon receiving thoughtful gifts from their family and friends, each character featured in the film bursts into cartoon-like tears that ricochet off the walls and cause dramatic effect. A necessary touch in what would otherwise be a pretty standard film.

Source:
PRWeek

Related Articles

Just Published

7 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

7 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

7 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

7 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.