Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.
By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.
The former agency strategist and Uber marketer has steered major projects to grow Gojek's regional presence, and is strapping in for an even faster ride as it adds retail giant Tokopedia to its mix.
Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.
SOUNDING BOARD: Eight marketing experts predict how the merger of Indonesia's two biggest unicorns will influence advertising and data opportunities, marketing decisions and competition.
The deal will be Indonesia's largest ever merger.
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