Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
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A new month and new moves and wins from the World Federation of Advertisers, The Advertising Standards Council of India, Viddsee and more.
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The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
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The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
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