Intelligence Advertising Digital Marketing Data
Soon Chen Kang 江欣珍
May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Photo: AFP

Thursday 17 May marked the beginning of Ramadan, when Muslims worldwide fast from dawn to dusk during the entire holy month before the Eid celebrations on 15 June. This period will see advertising do

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

1 Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Watch: Tiny drone peeps into private homes in Singapore

2 Watch: Tiny drone peeps into private homes in Singapore

Philips drops incumbent Dentsu from global agency review

3 Philips drops incumbent Dentsu from global agency review

Creativity, bananas, and mouldy Whoppers

4 Creativity, bananas, and mouldy Whoppers

Hyundai reveals 2022 Tucson in biggest US launch ever

5 Hyundai reveals 2022 Tucson in biggest US launch ever

Software giant SAS launches biggest brand campaign in 20 years

6 Software giant SAS launches biggest brand campaign in 20 years

The Philippines' top 100: Consumption brands stumble

7 The Philippines' top 100: Consumption brands stumble

Child porn survivors wish Twitter ‘Happy Birthday’ in chilling PSA

8 Child porn survivors wish Twitter ‘Happy Birthday’ in chilling PSA

Campaign announces Global Agency of the Year winners

9 Campaign announces Global Agency of the Year winners

Toast trumps George Clooney in Warburtons campaign

10 Toast trumps George Clooney in Warburtons campaign

Related Articles

Grab and Gojek reveal Ramadan campaigns
Advertising
Apr 13, 2021
Staff Reporters

Grab and Gojek reveal Ramadan campaigns

Gojek and Tokopedia merge to form GoTo Group
Advertising
7 hours ago
Staff Reporters

Gojek and Tokopedia merge to form GoTo Group

The top 10 most visited Southeast Asia ecommerce sites
Data
Mar 26, 2021
Staff Reporters

The top 10 most visited Southeast Asia ecommerce sites

How can marketers make better Ramadan ads?
Advertising
Apr 12, 2021
Surekha Ragavan

How can marketers make better Ramadan ads?

Just Published

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan
Marketing
48 minutes ago
Raahil Chopra

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

Airbnb halves performance marketing spend with $100m cut in Q1
Advertising
54 minutes ago
Gideon Spanier

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.

Gojek and Tokopedia merge to form GoTo Group
Advertising
7 hours ago
Staff Reporters

Gojek and Tokopedia merge to form GoTo Group

The deal will be Indonesia's largest ever merger.

How Giant gives the people what they want: $16 million in savings
Marketing
10 hours ago
Surekha Ragavan

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.