Thursday 17 May marked the beginning of Ramadan, when Muslims worldwide fast from dawn to dusk during the entire holy month before the Eid celebrations on 15 June.
This period will see advertising dollars for festive spend being concentrated in Southeast Asia, home to Indonesia, the most populous Muslim nation in the world, along with significant Muslim populations in Malaysia, Brunei, Philippines and elsewhere. Ramadan typically accounts for about 40% of all annual spend for...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5222
or email subscriptions@campaignasia.com
