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Soon Chen Kang 江欣珍
May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Photo: AFP

Thursday 17 May marked the beginning of Ramadan, when Muslims worldwide fast from dawn to dusk during the entire holy month before the Eid celebrations on 15 June. This period will see advertising do

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