Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Photo: AFP

Thursday 17 May marked the beginning of Ramadan, when Muslims worldwide fast from dawn to dusk during the entire holy month before the Eid celebrations on 15 June.

This period will see advertising dollars for festive spend being concentrated in Southeast Asia, home to Indonesia, the most populous Muslim nation in the world, along with significant Muslim populations in Malaysia, Brunei, Philippines and elsewhere. Ramadan typically accounts for about 40% of all annual spend for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Washington Post: being owned by Jeff Bezos 'allows us to think long term'
Premium
21 hours ago

The Washington Post: being owned by Jeff Bezos ...

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

Premium
MediaCom launches business acceleration programme
Premium
22 hours ago

MediaCom launches business acceleration programme

Industry-wide workshops and content will be curated with practical and actionable themes.

Premium
You've never seen church fliers like these before
Premium
23 hours ago

You've never seen church fliers like these before

When your church has one of Asia's best-known creatives, Eugene Cheong, as a member, you get a punchy, smart and memorable campaign for your upcoming events.