Intelligence Advertising Digital Marketing Data
Soon Chen Kang 江欣珍
May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Photo: AFP

Thursday 17 May marked the beginning of Ramadan, when Muslims worldwide fast from dawn to dusk during the entire holy month before the Eid celebrations on 15 June. This period will see advertising do

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Behind Sprite’s first-ever global rebrand

1 Behind Sprite’s first-ever global rebrand

'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

2 'Nursery crimes': One ECD's quest to fight child sexual abuse

Ready, set, test: Make the most of your ad on TikTok

3 Ready, set, test: Make the most of your ad on TikTok

Shawn Lim and Nikita Mishra join Campaign Asia-Pacific

4 Shawn Lim and Nikita Mishra join Campaign Asia-Pacific

Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd

5 Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd

Adidas bares all and I can’t bear to look

6 Adidas bares all and I can’t bear to look

ASA bans Adidas ads for offensive nudity

7 ASA bans Adidas ads for offensive nudity

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

8 S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

Moving campaign talks of Alzheimer's as an illness, not just ageing

9 Moving campaign talks of Alzheimer's as an illness, not just ageing

Adidas defends decision to tweet image of bare breasts

10 Adidas bare breast campaign divides audiences

Related Articles

Grab and Gojek reveal Ramadan campaigns
Advertising
Apr 13, 2021
Staff Reporters

Grab and Gojek reveal Ramadan campaigns

Gojek and Tokopedia merge to form GoTo Group
Advertising
May 17, 2021
Staff Reporters

Gojek and Tokopedia merge to form GoTo Group

The top 10 most visited Southeast Asia ecommerce sites
Data
Mar 26, 2021
Staff Reporters

The top 10 most visited Southeast Asia ecommerce sites

GoTo Group: With the merger of Gojek and Tokopedia, what's the opportunity for brands?
Digital
May 19, 2021
Staff Reporters

GoTo Group: With the merger of Gojek and Tokopedia, ...

Just Published

Stella Artois bares all in Unfiltered campaign
Advertising
6 hours ago
Charlotte Rawlings

Stella Artois bares all in Unfiltered campaign

The 30-second TV spot is certainly cheeky, in more ways than one.

OMG promotes Chloe Neo to Singapore CEO
Media
6 hours ago
Staff Reporters

OMG promotes Chloe Neo to Singapore CEO

Neo has been with the group for 14 years, most recently as Singapore COO.

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
Marketing
6 hours ago
Fayola Douglas

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to ...

The platform connects emerging musical talent including British singer-songwriter Griff.

Next15 swoops in to agree surprise $387m takeover deal for M&C Saatchi
Advertising
6 hours ago
Ida Axling

Next15 swoops in to agree surprise $387m takeover ...

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.