ramadan

May 13, 2020

Grab makes an impact with ‘contactless’ campaign during Ramadan

The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.

May 4, 2020

Brands in Indonesia need to be inventive to capture at-home consumer interest during Ramadan

From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.

Apr 27, 2020

During Ramadan, brands shelve expansive campaigns in favour of toned-down purposeful DIY work

Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.

Mar 12, 2020

Here's how brands can tap the $2.2 trillion Ramadan opportunity

Brands need to be cognizant of nuances in this large and diverse population, according to a report from ADA.

Jun 5, 2019

Let's watch this year's Hari Raya and Ramadan videos

See festive efforts from Petronas, TNB, Astro, Watsons, Touch'n'Go, Plus Highways, CIMB, Jakel Textiles, RHB, McDonald's, P&G and BMW.