AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.
Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad.
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins