The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.
Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.
Ramadan Rush is typically a $2.2 trillion opportunity in ASEAN. Will the pandemic change that? InMobi's Rishi Bedi gives marketers a few pointers during these uncertain times.
Brands need to be cognizant of nuances in this large and diverse population, according to a report from ADA.
See festive efforts from Petronas, TNB, Astro, Watsons, Touch'n'Go, Plus Highways, CIMB, Jakel Textiles, RHB, McDonald's, P&G and BMW.
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