ramadan

Apr 20, 2023

Heinz ABC extols the virtues of 'mom-made' meals in Indonesian Ramadan campaign

AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.

Apr 10, 2022

Adland should offer real flexibility during Ramadan

Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad.

Mar 28, 2022

The Ramadan outlook for brands: Optimistic

TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.

May 7, 2021

Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

Apr 16, 2021

Campaign Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

Apr 13, 2021

Brands should focus on optimism, connection and charity this Ramadan

As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.