As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.
Two delivery giants in the region kick off the holy month with unconventional films.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.
Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.
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