ramadan
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Heinz ABC extols the virtues of 'mom-made' meals in Indonesian Ramadan campaign
AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.
Adland should offer real flexibility during Ramadan
Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad.
The Ramadan outlook for brands: Optimistic
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Campaign Crash Course: How to market to consumers during Ramadan
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
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