ramadan
Brands should focus on optimism, connection and charity this Ramadan
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.
Grab and Gojek reveal Ramadan campaigns
Two delivery giants in the region kick off the holy month with unconventional films.
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Grab makes an impact with ‘contactless’ campaign during Ramadan
The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
Brands in Indonesia need to be inventive to capture at-home consumer interest during Ramadan
From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.
During Ramadan, brands shelve expansive campaigns in favour of toned-down purposeful DIY work
Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.
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