The contest, which is organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, invites startups who think they're ready to work with big brands to pitch for attention.
Shortlisted startups will be invited to film an elevator pitch that will be viewed by a member of our judging panel who will offer valuable feedback and insight. These judges are themselves on the lookout for potential startups to work with. One winner will be unveiled at Campaign’s Marketing Innovation Summit, taking place in November in Singapore.
The judging panel is now joined by Ken Mandel, founding in residence of startup mentorship initiative Jam Ventures. An industry veteran, Mandel has worked with Yahoo, and helped establish Buddy Media (now Salesforce Marketing Cloud) and Hootsuite in Asia-Pacific. Today, he sits on several start-up and venture advisory boards and is also a keen supporter of the Asian digital industry having held numerous industry association Chairmanships including Interactive Advertising Bureau, Mobile Marketing Association, Digital Advertising Alliance and more.
He joins the judging panel comprising:
- Jeremy Basset, global marketing strategy director, Unilever
- Pete Mitchell, director global media innovation, Mondelez International
- Arun Verma, managing partner, Tune Labs
- Peter Dingle, director of accelerator programmes, Nest
- Rachel Nathani, founder and brand strategist, Label Ideas & Co
- Guy Hearn, chief innovations officer, OMG Asia-Pacific
Along with the priceless opportunity to pitch the judges, the winner will also receive branding and design services, courtesy of Label Ideas & Co and a mentorship session with Ken Mandel.
Is this the contest for you (or someone you know)?
- Would feedback and guidance from senior marketers be useful to you?
- Have you been trying to get time with big brands to pitch your idea?
- Do you have a solution that’s ready to be beta-tested?
- Is your startup in need of promotion or exposure?
To keep informed about the competition, and to stay up to date, followCampaign Asia-Pacific's series on Innovation.
Each week we will be publishing features aimed at helping startups and the industry navigate the constant upheaval innovation and technology brings to businesses. The series' topics will range from upskilling talent, examining the latest technologies, ideas and business models. It will also discuss ways agencies and brands can better work with startups and vice versa.
Look out for our special Innovation Issue, due to be published end of July/early August.
To participate editorially, or for questions and feedback, write to [email protected]
To sponsor or partner Campaign Innovate, write to [email protected]
This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.
Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced a the Marketing Innovation Summit.