Dec 17, 2021

WPP takes stake in Chinese social marketing startup StarEngine

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.

Nov 22, 2019

Twitter hopes to grow small-business revenue through AI self-serve

Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.

Jul 17, 2018

Unilever isn't chasing startups for the cool factor

After three years and 30 pilots, the Foundry shows no sign of stopping

Jul 10, 2018

Never too far to fall: how SMEs and startups thrive after failure

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Apr 3, 2018

Digital A-list China nomination deadline extended

The deadline for nominations has been extended to this Thursday, April 5.

Oct 2, 2017

From corporate to startup

How Bessie Lee’s career has changed since leaving WPP.