Unilever isn't chasing startups for the cool factor

After three years and 30 pilots, the Foundry shows no sign of stopping

"We are not working with startups because it's cool to work with a startup. We are really here to explore those technologies."

Campaign Greater China Reporter, Jenny Chan spoke with Unilever Foundry's Global Marketing Manager, Barbara Guerpillon at RISE expo in Hong Kong. Guerpillon revealed a lot about Unilever's upcoming advancements and developments in the mix.

Related Articles

Just Published

5 hours ago

As Omicron rages, Singapore's MCI and Grey promote ...

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

5 hours ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

14 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

15 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.