Emily Tan
Jun 30, 2015

Campaign Innovate: Startup competition, innovation series launches July 12

ASIA-PACIFIC - Campaign Innovate, a competition organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, aims to get the best startups in front of the brands that need them most.

Startup companies and how they could potentially benefit brands and agencies have grown to be an industry hot topic, particularly since the launch of initiatives such as Unilever's Foundry, Tune Labs and AIA's Accelerator.

Nearly all 92 per cent consumers believe that innovation is a corporate responsibility, according to a recent study by Edelman. But sustaining a continuous cycle of creativity and invention has proven tough for both brands and agencies. The larger...

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