Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
BBC Global News chief: It’s ‘unfair’ and ‘a bit immature’ for news industry to rely on Facebook & Google to save us
But Jim Egan says the big platforms have not been ‘sufficiently concerned’ so Australia’s new rules will be ‘highly significant’.
Company's dual role as retailer and marketplace is being investigated.
Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
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