SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.
This morning in a webcast sponsored by Hootsuite and in association with the Top 1000 Brands, social-media experts from both brand and agency sat down with Campaign Asia-Pacific managing editor Jason Wincuinas to discuss the deployment of social media into new business areas.
Social media and media that has been socialised have changed the dynamics for how brands present their face to the world. Easy enough to point out but how do we tackle the issue on a daily basis? Luckily there is some advice on this, and in this case it’s actually free.
Storytelling might be vital in traditional, linear media, but to drive engagement on social channels, brands might want to think about adding conversationalists to the team.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins