Jenny Chan 陳詠欣
Nov 13, 2017

Singles Day: 'Olympics of commerce' resets rules for agencies

After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.

Chris Tung, chief marketing officer of Alibaba

Here's a recap of the boggling numbers from Saturday's Single's Day shopping event RMB168.2 billion more than US$25.3 billion in GMV gross merchandise volume for Alibaba, plus RMB127.1 billion roughly US$19.1 billion for closest competitor JD during the same sales period. “Today was an Olympics of commerce,” Daniel Zhang, Alibaba CEO, told media on Saturday midnight.

Basic laws of economics don’t always prove to be true,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
FCB New Zealand copywriter hires clown for redundancy meeting
Premium
8 hours ago

FCB New Zealand copywriter hires clown for ...

A clown enters our WTF files for the first time, and yes, there are fake tears involved.

Premium
Petronas celebrates an introvert from Sabah
Premium
11 hours ago

Petronas celebrates an introvert from Sabah

THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.

Premium
The hottest retail interior in China is not in Beijing or Shanghai
Premium
11 hours ago

The hottest retail interior in China is not in ...

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

Premium
Move and win roundup: Week of September 16, 2019
Premium
12 hours ago

Move and win roundup: Week of September 16, 2019

WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.