singles day

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Oct 22, 2021

Jackie Chan returns to fight for Shopee's 11.11 sale

The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.

Nov 17, 2020

Has China’s anti-consumerism movement hurt this year’s Singles Day sales?

State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.

Nov 11, 2020

Alibaba touts $56 billion in sales after 30 minutes of Singles Day

Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.

Nov 13, 2019

Why brands should think differently on Singles’ Day

Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.

Nov 13, 2019

This Singles Day, two was better than one

Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.