singles day
Why brands should think differently on Singles’ Day
Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
This Singles Day, two was better than one
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.
Lazada encourages shoppers to add community donations to their Singles Day carts
Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.
By the numbers: A surplus of Singles' Day stats
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
11.11: Experts decipher the major changes for 2019
Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
