Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.
Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.
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