State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.
Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.
Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
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