singles day

Nov 13, 2019

Why brands should think differently on Singles’ Day

Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.

Nov 13, 2019

This Singles Day, two was better than one

Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.

Nov 11, 2019

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

Nov 8, 2019

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

Nov 6, 2019

11.11: Experts decipher the major changes for 2019

Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.