singles day
Miracle marketing cures to festival fatigue
The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
Alibaba silent on Singles Day sales tally for the first time
A barometer of Chinese retail demand and known for smashing sales records, this year's Double 11 shopping festival was expectedly one of the most challenging since its inception in 2009.
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
How brands can combat a recession through Singles Day
The managing director of Hylink on three takeaways for brands this 11/11 season.
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
Why Tmall’s messaging around 11/11 became ‘less about the discounts’
The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
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