Staff Reporters
Jan 11, 2021

SEA ecommerce companies not immune to gender gap

TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.

SEA ecommerce companies not immune to gender gap

While one might expect young, online-native companies to exhibit better gender equality than older companies, a report from iPrice shows ecommerce companies in Southeast Asia are not terribly close to achieving parity in leadership roles. The report has found a 60:40 male-female gender disparity in leadership positions, and a 69:31 split in C-level roles.

The gap is somewhat smaller in SVP roles, where 44% of roles are held by women. In department head roles, women hold 41% of the roles.

The report also breaks down the results by market:

The report also looked at job satisfaction, concluding with the faint praise that "overall, employees don’t seem to loathe working in the e-commerce industry of Southeast Asia".

In all seven countries, the ratings came in as average or above-average. Half or more of employees would recommend their ecommerce companies as workplaces to their friends.

Yet ecommerce CEOs in these markets have strong approval ratings, ranging from 66% to 97%.

Indonesians are the most satisfied. Employees there give their companies a 4.3-star rating (out of five), 90% say they would recommend their company to a friend and 97% approve of their CEO.

Filipinos gave their employers a 3.8-star rating, with 76% saying they would recommend their company and 87% approving of their CEO. In Singapore, only 53% would recommend their company and only 66% approve of the CEO.

iPrice looked at the top three ecommerce companies in each market according to web traffic. It derived the gender and job-position data from LinkedIn and the job satisfaction ratings from Glassdoor. The report does not specify which three companies constituted its top three in each market.

This article is filed under...
Top of the Charts: Highlights of recent and relevant research


Related Articles

Just Published

9 hours ago

Health brands get ready for 2021: fads, fakes and ...

Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

10 hours ago

Chinese New Year isn’t looking overly prosperous ...

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

10 hours ago

Mother launches a media agency in the U.S.

The agency aims to drive with strategy rather than join a race to the bottom.

12 hours ago

We know we have to compete for users’ trust: ...

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...