Reynold D’Silva
Dec 1, 2017

Rising to the special occasion

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

Reynold D'Silva

Seasonal occasions and events present an opportunity and a challenge for brands. They can build personalised and localised relationships with their consumers, but it's often a competitive and cluttered landscape. Creative storytelling and execution across platforms is the key. Brands that do this succeed in breaking through the clutter, building relevance and driving growth during these seasonal occasions.

Maybelline India

Maybelline India

GOAL Maybelline wanted to leverage its partnership with Amazon...

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