Reynold D’Silva

Dec 1, 2017

Rising to the special occasion

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

Oct 31, 2016

The coming wave of ecommerce for consumer goods

Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.

Feb 18, 2016

Reaching goldfish: The key to mobile marketing in ...

With human attention spans now lower than those of some small-brained animals, marketers need to reinvent the business of getting noticed.