Reynold D’Silva
Oct 31, 2016

The coming wave of ecommerce for consumer goods

Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.

Reynold D'Silva

Ecommerce is now a big and growing share of many FMCG product categories across the world. China, Europe and the US are the biggest ecommerce markets globally, and there is a lot brands at home can learn from these giants. Personal-care brands like Inoherb in China and Dollar Shave Club in the US have leveraged ecommerce to disrupt and capture market share from strong, well-established brands like Olay and Gillette.

In many cases, these brands...

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