Faaez Samadi
Jun 18, 2018

APAC ad spend to grow 7%: Magna

The latest Magna and IPG Mediabrands forecast sees growth in all APAC markets except Singapore.

(Source: Magna)

Advertising spend in Asia-Pacific is set to grow by 7% in 2018, a marked improvement on last year’s 5.7% growth, according to Magna Global’s advertising forecast Spring 2018 update.

Overall, the global ad market will grow 6.4%, an acceleration on 2017’s 4.5%. Magna said this is primarily due to the ad spend injections for cyclical events such as the US mid-term elections, the FIFA World Cup 2018 and the 2018 Winter Olympic Games. With these...

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