Vietnam-based agency Red2 Digital announced a "full-spectrum" marketplace optimisation consulting service for ecommerce in Southeast Asia.
The agency believes it's not enough for brands to list products and wait for customers. Instead, they need a tailored approach that specifically targets the largest marketplaces—Lazada, Shopee, Amazon—as well as many of the local players, such as Tiki in Vietnam.
"Online marketplaces around the region are developing in-house technology and increasingly offering brands a wide range of advertising solutions," Luke Janich, CEO of Red2 Digital, told Campaign Asia-Pacific. "As brands start to build out marketplace shop-in-shops, our team of specialists helps guide their overall ecommerce strategy."
As the marketplaces deploy increasingly sophisticated algorithms to show customers products, Red2 believes traditional SEO practices, plus specialised marketplace-optimisation techniques, provide a competitive advantage.
"We have built a team of five specialists working on marketplace optimization," Janich said. "Each team member specialises in ecommerce, content, SEO and analytics." The new team includes strategic hires from Lazada and Shopee who can leverage their knowledge on behalf of clients. Tai Le has been appointed as director of ecommerce operations leading the team.
The agency performs in-depth audits based on SEO and marketplace best practices. "We then identify opportunities to improve brand visibility through a wide-range of tactics," Janich added.