We’ll likely see more hybridised marketing models combining live and digital elements.
The ecommerce platform hands the IPG Mediabrands agency a full-scope remit covering Singapore, Malaysia, The Philippines and Thailand
Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
WPP's media arm said it is first agency group to strike an ecommerce partnership of this type.
Handy tips for brands from the agency’s global ecommerce heads.
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