Aug 20, 2020

UM wins multi-market AOR appointment from Lazada

The ecommerce platform hands the IPG Mediabrands agency a full-scope remit covering Singapore, Malaysia, The Philippines and Thailand

Jul 21, 2020

'This is a pivotal moment in ecommerce history': Lazada Group CMO

Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.

Jun 4, 2020

COVID drove big ecommerce shifts, but what trends will stick?

CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.

Jun 3, 2020

GroupM to offer clients preferential access to Lazada assets

WPP's media arm said it is first agency group to strike an ecommerce partnership of this type.

Apr 30, 2020

How to succeed in ecommerce during a pandemic: Reprise

Handy tips for brands from the agency’s global ecommerce heads.