Established in 2010, Athletic Greens has gained recognition primarily for its product, AG1, with the brand's emphasis centred on 'essential nutrition'.
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
Aimone Ripa di Meana and Alessandro Piscini expect the investment to help their venture attract new brands to the digital commerce ecosystem by reaching the United States, China and Southeast Asia.
Zhou expected to move to another role within the ecommerce platform, with Chew starting October 1.
Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.
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