lazada
How Lazada and iQiyi are engaging customers in fresh, creative ways
We’ll likely see more hybridised marketing models combining live and digital elements.
UM wins multi-market AOR appointment from Lazada
The ecommerce platform hands the IPG Mediabrands agency a full-scope remit covering Singapore, Malaysia, The Philippines and Thailand
'This is a pivotal moment in ecommerce history': Lazada Group CMO
Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.
COVID drove big ecommerce shifts, but what trends will stick?
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
GroupM to offer clients preferential access to Lazada assets
WPP's media arm said it is first agency group to strike an ecommerce partnership of this type.
How to succeed in ecommerce during a pandemic: Reprise
Handy tips for brands from the agency’s global ecommerce heads.
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