shopee
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Not just hype: Winning consumers with live commerce
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
Huiyan Pan: What does it take to truly change the game?
Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.
Asia-Pacific Power List 2022: Huiyan Pan, Shopee
Through hyperlocal content and empowering local sellers, Pan has managed to grow the ecommerce brand into one of Southeast Asia’s greatest success stories.
'People want to do more than shop online': Shopee's head of marketing
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Jackie Chan fights through a third Shopee ad
AD NUT's YAWNER OF THE WEEK: After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.
Jackie Chan returns to fight for Shopee's 11.11 sale
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
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