Agatha Soh oversaw Shopee's memorable signing of Cristiano Ronaldo as a brand ambassador, and is currently guiding the ecommerce platform through a COVID-related boom.
While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.
The world-famous athlete and endorser displays dance moves that are not to be missed.
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
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