shopee

Feb 16, 2023

Brand Health Check: Has Shopee missed the boat on a post-pandemic strategy?

Globally ecommerce giants predicted the pandemic would change shopping behaviour permanently. They were wrong. Here’s dissecting the tough road ahead for Shopee.

Nov 30, 2022

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

Jul 19, 2022

Asia-Pacific Power List 2022: Huiyan Pan, Shopee

Through hyperlocal content and empowering local sellers, Pan has managed to grow the ecommerce brand into one of Southeast Asia’s greatest success stories.

May 25, 2022

'People want to do more than shop online': Shopee's head of marketing

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

Dec 7, 2021

Jackie Chan fights through a third Shopee ad

AD NUT's YAWNER OF THE WEEK: After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.