At Media360, Unilever's global head of communications, Geoff Seeley, introduced himself by saying, Yes, I'm from Unilever, but I'm not just a wallet full of advertising spend. While said in good humour, you have to ask, if that's how Seeley feels, what does it mean to be Keith Weed
While sustainability and digital continue to drive the FMCG giant's annual advertising budget of almost $9 billion, Unilever is heavily focused on revising...
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