Jane Leung
Mar 16, 2010

Pocari Sweat hires M&C Saatchi in China for digital and PR business

SHANGHAI - M&C Saatchi Shanghai has been appointed to the digital and public relations business for Japanese beverage brand Pocari Sweat.

Pocari Sweat China M&C Saatchi
Pocari Sweat China M&C Saatchi
The agency will also provide retail incentive programmes and strategic shopper marketing solutions for Pocari Sweat in mainland China.

Angela Hsu, CEO of North and Central China at M&C Saatchi, explained since its launch, Pocari Sweat has been perceived as an energy drink. The new appointment will see a change in the marketing strategy for Pocari, promoting the brand as a daily drink for consumers, any time of the day.

The first campaign is set to launch this summer. Pocari is aiming to create more brand loyalty in China.

Otsuka, the mother company of Pocari Sweat launched a creative pitch in China last year in November.

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