pocari sweat

Jul 11, 2019

China breaks in two Pocari Sweats over Hong Kong protest furore

Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.

Apr 27, 2015

Pocari Sweat gathers children's dreams for moon journey

Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.

Dec 3, 2013

Media Palette scoops media AOR for Pocari Sweat maker Otsuka Pharmaceutical

HONG KONG - Otsuka Pharmaceutical Hong Kong has appointed Media Palette as its media planning and buying AOR, effective from 1 January.

Sep 12, 2011

Elite Step to manage PR and event for Hong Kong's cross-harbour race

HONG KONG - Hong Kong's historical cross-harbour swimming race is making a comeback after 33 years. The Hong Kong Amateur Swimming Association (HKASA) has tasked Elite Step to handle the PR and event management.

Mar 16, 2010

Pocari Sweat hires M&C Saatchi in China for digital and PR business

SHANGHAI - M&C Saatchi Shanghai has been appointed to the digital and public relations business for Japanese beverage brand Pocari Sweat.

Feb 1, 2010

Dentsu Indonesia win Soy Joy account from Ogilvy & Mather

JAKARTA - Dentsu Indonesia has won the creative and media account for Japanese nutrition bar brand Soy Joy following a pitch that involved several agencies including Lowe, Hakuhodo and incumbent Ogilvy & Mather.