+Hins+Cheung_Helen+Tam_Mr+Nakajima+Yasuhito%2c+Managing+Director+of+Otsuka+Pharmaceutical+(H.K.)+_Chan+Yik+Hei.jpg)
+writes+down+his+dream.jpg)
+with+two+children+in+Space+suits+at+the+Photo+Zone.jpg)
+Hins+Cheung_Helen+Tam_Mr+Nakajima+Yasuhito%2c+Managing+Director+of+Otsuka+Pharmaceutical+(H.K.)+_Chan+Yik+Hei.jpg&h=100&w=150&q=100&v=20170226&c=1)
+writes+down+his+dream.jpg&h=100&w=150&q=100&v=20170226&c=1)
+with+two+children+in+Space+suits+at+the+Photo+Zone.jpg&h=100&w=150&q=100&v=20170226&c=1)
Apr 27, 2015
Pocari Sweat gathers children's dreams for moon journey
Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.PNG&h=334&w=500&q=100&v=20170226&c=1)
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
News
Jul 11, 2019
China breaks in two Pocari Sweats over Hong Kong ...
Advertising
Nov 18, 2009
Pocari Sweat calls China creative pitch
Just Published
Marketing
12 hours ago
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Advertising
12 hours ago
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Marketing
12 hours ago
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
Marketing
13 hours ago
The unlimited potential of live storytelling in ...
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.