Apr 27, 2015

Pocari Sweat gathers children's dreams for moon journey

Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.

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The event also featured young entrepreneur Chen Yik Hei (陳易希), the Super Girls singing group, singer Hins Cheung (張敬軒) and local TV personality Helen Tam Yuk Ying (譚玉瑛).

Some of the participating children and their written dreams, which will be engraved onto platinum plates for the journey to the moon. The brand stated that: "Today’s children and teenagers are mostly lack of dreams and often feel lost in future directions. Otsuka Pharmaceutical, a world leader in promoting human health, hopes that the 'Lunar Dream Capsule Project' will encourage children and young people to have dreams, as 'dream is always close to our hands.'"

L-R: Hins Cheung, Helen Tam, Nakajima Yasuhito, Chan Yik Hei

Super Girls performing at the ceremony.

Nakajima Yasuhito, managing director of Otsuka Pharmaceutical (HK) writes down his dream

The actual Pocari Sweat Dream Capsule on display

Pocari Sweat gathers children's dreams for moon journey

Guests pose with the actual Dream Capsule

Children participating in the Lunar Dream Capsule Project drinking Pocari Sweat in front of the 'Starlab'

Source:

Campaign Asia-Pacific

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