Apr 27, 2015

Pocari Sweat gathers children's dreams for moon journey

Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.

Related Articles

Just Published

13 hours ago

Instagram: ‘Romanticising the idea of suicide’

On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.

13 hours ago

Hold the applause: Is award-winning purpose work ...

Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.

13 hours ago

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

13 hours ago

D&AD names Jo Jackson as chief executive

Publicis' Natalie Lam is also named to the advisory board.