Advertising Marketing Analysis The Work
Staff Reporters
Oct 28, 2021

Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.

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