The agency won the business after a competitive pitch against agencies including Carat. The incumbent was OMD, also part of Omnicom Media Group.
It is believed that PHD will take charge of the media planning and buying for AS Watson Group's Marionnaud, Park n Shop, Watsons, Watsons Water, Watsons Wine Cellar, Mr Juicy, great, Taste, Gourmet and Fortress brands.
AS Watson called the media pitch in October.
AS Watson is a wholly owned subsidiary of Hutchison Whampoa. Earlier this month, the group announced it would accelerate the expansion of Watsons stores in the mainland. The group will open another 500 Watsons stores in the next two years to tap China's fast-growing market for health and beauty products. The total number of Watsons store will reach 1,000 by then and cover 100 cities in the China's mainland.
It is believed that PHD will take charge of the media planning and buying for AS Watson Group's Marionnaud, Park n Shop, Watsons, Watsons Water, Watsons Wine Cellar, Mr Juicy, great, Taste, Gourmet and Fortress brands.
AS Watson called the media pitch in October.
AS Watson is a wholly owned subsidiary of Hutchison Whampoa. Earlier this month, the group announced it would accelerate the expansion of Watsons stores in the mainland. The group will open another 500 Watsons stores in the next two years to tap China's fast-growing market for health and beauty products. The total number of Watsons store will reach 1,000 by then and cover 100 cities in the China's mainland.
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