Aio, billed as a sustainable 'Japan skincare brand', represents the first time the FMCG giant has collaborated with a retail partner to create a brand from scratch.
Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.
With degrees in music and physics, Emily Wong's background blends art and science. So does her approach to marketing one of the world's leading health and beauty retailers.
Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.
The pharmacy says the video is based on an old legend and celebrates inner beauty.
ASIA's TOP 1000 BRANDS: Watsons took the 10 spot in Hong Kong’s ranking. In this Q&A, Jacqueline Cheung, the brand's marketing controller, shares lessons the company has learned about winning trust with local consumers.
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