With degrees in music and physics, Emily Wong's background blends art and science. So does her approach to marketing one of the world's leading health and beauty retailers.
Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.
The pharmacy says the video is based on an old legend and celebrates inner beauty.
ASIA's TOP 1000 BRANDS: Watsons took the 10 spot in Hong Kong’s ranking. In this Q&A, Jacqueline Cheung, the brand's marketing controller, shares lessons the company has learned about winning trust with local consumers.
HONG KONG - The founder of the fast-growing chain shares his odd journey from manufacturing to running a successful retail brand.
TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.
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