Dec 2, 2021

Watsons and P&G create new skincare brand for Greater China

Aio, billed as a sustainable 'Japan skincare brand', represents the first time the FMCG giant has collaborated with a retail partner to create a brand from scratch.

Sep 15, 2020

Hits and misses: Malaysia Day campaigns from bad to better

Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.

Jun 29, 2020

Asia-Pacific Power List 2020: Emily Wong, AS Watson

With degrees in music and physics, Emily Wong's background blends art and science. So does her approach to marketing one of the world's leading health and beauty retailers.

Feb 13, 2020

Coronavirus response benefits Watsons: YouGov

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.

Jun 8, 2017

Watsons Malaysia apologises for ‘blackface’ ad (Updated)

The pharmacy says the video is based on an old legend and celebrates inner beauty.

Jul 7, 2014

Watsons' heritage of service and innovation

ASIA's TOP 1000 BRANDS: Watsons took the 10 spot in Hong Kong’s ranking. In this Q&A, Jacqueline Cheung, the brand's marketing controller, shares lessons the company has learned about winning trust with local consumers.