Robert Sawatzky
4 days ago

Coronavirus response benefits Watsons: YouGov

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.

People with face masks queue in line at a Watsons store in Hong Kong on January 29, 2020. (Getty Images)

The coronavirus outbreak has marked the beginning of a difficult period for most businesses in Asia, but those who have responded appropriately to the crisis may see ancillary benefit in the form of rising brand equity.

Such is the case with the Watsons drugstore chain in Hong Hong, according three key YouGov market research brand metrics obtained by Campaign The 'Current Customer' score, which looks at how many people have bought from the brand...

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