Gideon Spanier
Aug 10, 2017

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.

PG, the world’s biggest advertiser, spent $125 million less on advertising in the 12 months to June 2017 compared to a year earlier, according to its annual report.

The American consumer goods giant would have spent roughly the same amount as a year ago if it had not slashed its digital adspend by $140 million between April and June 2017 because of concerns about online brand safety and fraud.

PG,...

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