procter and gamble

Jun 25, 2021

Marc Pritchard: ‘Choose equality as the systemic way of bringing creativity to life’

The company’s chief brand officer spoke about the importance of diversity, equality and inclusion in the creative ecosystem at Cannes Lions.

Feb 18, 2021

P&G wants equal representation of female directors for its ads across brands in India

Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace

Aug 10, 2017

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.

Apr 27, 2017

P&G plans $2 billion more in marketing cuts as sales fall

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.