Emily Tan
Oct 26, 2011

Over 80 per cent of Asia's top companies using social media

SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.

The study reviewed and analysed social media activities of the top 10 major companies across 12 markets in Asia-Pacific, namely Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies were selected based on their rankings in the 2010 Wall Street Journal Asia 200 Index.

Markets showing the strongest growth over the past year in social media use include Malaysia, Thailand and the Philippines while Taiwanese and Singaporean...

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