‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.
HONG KONG - At the opening panel at this morning's PR360Asia invitation-only conference, 'grappling' was the word of the day as panelists discussed how best to redefine PR in order to stay in business.
HONG KONG - About 100 Gome staff will be made redundant after the mainland retailer confirmed it is closing all six of its Hong Kong stores after nine years.
GLOBAL - A new study by Weber Shandwick shows that for two-thirds of consumers, the reputation of a company's chief executive officer plays a part in purchasing decisions by creating an overall impression of the company.
SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.
ASIA-PACIFIC - Sethipong Anutarasoti has been appointed as corporate affairs director for BMW Group Asia, effective from 1 July. He will be based at the group's regional headquarters in Singapore.
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