Jenny Chan 陳詠欣
Dec 16, 2015

On Star Wars: China the most wide-eyed, Korea most creative, Japan most fanatic

Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for 'Star Wars: The Force Awakens' approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise, being four decades behind its peers.

Cultural nuances in these three Asian markets were illuminated by Lamplight's mining of social media data for a week 1 to 6 December, in anticipation for the film’s launch in South Korea on 17 December, Japan on 18 December and China on 9 January. 

The results echo a known marketing truth understanding cultural nuances is key for success in Asia, as each market showed considerably different results.

Japan...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Meetings in the face of adversity
Premium
14 hours ago

Meetings in the face of adversity

Aung Lin Htin, country director for Pacific World Myanmar, on positioning Myanmar as a meetings-friendly destination.

Premium
Engaging Gen Z through pop-up stores
Premium
15 hours ago

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

Premium
PHD Singapore's former strategy director returns as MD
Premium
20 hours ago

PHD Singapore's former strategy director returns as MD

Priya Alexander was global strategy director at PHD for three years before leaving a year ago to join Mindshare.

Premium
DAN restructures regional media agencies, cuts jobs
Premium
20 hours ago

DAN restructures regional media agencies, cuts jobs

Dentsu Aegis Network media agencies will no longer have APAC CEOs, instead forming three holding company-level working groups.