Gabey Goh
Dec 10, 2015

Disney Studios SEA consolidates media with Dentsu as AOR

SINGAPORE - Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Mobius leading the account.

The account will be handled by a multi-disciplinary team put together by Dentsu, in what is a new structure for the entertainment giant, after previously forming partnerships with traditional media agencies in various markets.

The appointment follows an extensive pitch that played out over the summer after a formal media RFP and further solidifies Disney’s global partnership with Dentsu Aegis Network.

In addition to this recent win, Dentsu currently works with Disney...

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