The electronics brand teamed up with the studio behind the Star Wars franchise to tease its upcoming fan convention — and a new collaboration between the companies.
The film transforms children’s fantasies into tangible scenes for the viewer.
Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
As the world awakens to the seventh episode of the Star Wars franchise today, Campaign Asia-Pacific revisits one of the series’ most beloved characters, R2-D2, and the technical wizard behind it.
Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for 'Star Wars: The Force Awakens' approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise, being four decades behind its peers.
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