Ad Nut
Dec 8, 2016

Globe's brave little stormtrooper may make you cry

Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.

Alex may be a little short for a stormtrooper, but has courage to spare.

Making the most of its tie-up with Disney, Globe has released this heartwarming story alongside a charitable initiative and a contest

Ad Nut remembers being similarly moved about a year ago (see Globe Telecom feels the force of Star Wars marketing) and once again marvels at the power of a fully armed and operational Star Wars-based marketing plan to lower one's emotional defenses.  

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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