Jenny Chan 陳詠欣
Dec 17, 2015

Watch: R2-D2's creator on why salesrobots, humanoids, and VPAs may be adland's Force

As the world awakens to the seventh episode of the Star Wars franchise today, Campaign Asia-Pacific revisits one of the series’ most beloved characters, R2-D2, and the technical wizard behind it.

The Star Wars brand is often associated with George Lucas, but R2-D2, the iconic stubby astromech droid, holds enduring appeal 38 years after it was built, kudos to Tony Dyson.

We asked the bubbly robotics guru whether it's marketing magic or something else that has maintained Artoo's popularity, and also got his take on the advertising impact of AI-enhanced machines, the future of selling, the fear of humanoids and — of course — BB-8, the adorable new droid in the latest installment in the saga, Star Wars: The Force Awakens.

(Editor's note: Special thanks to Noel McAvennie and Mark Stockill for helping with interview arrangements in Finland's Helsinki when Dyson spoke at the Nordic Digital Business Summit.)

 

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

40 Under 40 2023: Ruchika Gupta, Beam Suntory

An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.

2 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

3 hours ago

Swatch switches media duties to Publicis from ...

Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.

3 hours ago

The Scott Calorie Absorber Pro converts a kitchen ...

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.