disney
Not all subscribers are equal: what economics of different customers mean for APAC
Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.
Disney to shave $5.5 billion in costs, impacting 7,000 jobs
Media conglomerate, which saw ad revenue across its streaming services decline in the most recent quarter, reveals major reorganization as Bob Iger retakes the helm.
Rising costs push consumers to rethink streaming services: What should platforms do?
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
Disney celebrates 100th anniversary with immersive experience
The event will take place in London between 12 and 21 May.
Brands invest cautiously in Disney+ and Netflix
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
‘Uniquely suited:’ Breaking down Disney’s comms on Bob Iger’s return
Iger, who replaces Bob Chapek, returns to the company after a hiatus.
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