Feb 29, 2024

What the Disney—Reliance merger means for marketers in India

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

Feb 28, 2024

Disney merges media business with Reliance in $8.5 billion joint venture

The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.

Feb 13, 2024

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.

Feb 13, 2024

Disney’s Epic investment answers the ‘should we be in gaming?’ question

Gaming advertisers say the new question brands should ask is ‘how will we go to market?’

Jan 15, 2024

Disney brings more automation and shopability to its ad products

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

Jan 7, 2024

Brands are fascinated by—and terrified of—public domain Mickey Mouse

Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea.