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What the Disney—Reliance merger means for marketers in India
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.
Disney merges media business with Reliance in $8.5 billion joint venture
The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.
Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.
Disney’s Epic investment answers the ‘should we be in gaming?’ question
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
Disney brings more automation and shopability to its ad products
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Brands are fascinated by—and terrified of—public domain Mickey Mouse
Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea.
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