Globe Telecom feels the force of Star Wars marketing

Even for a creature raised on a steady diet of Star Wars, it's been hard for Ad Nut to avoid getting cynical about the relentless marketing for the impending film.

But this promo for Phillipines-based telco Globe won Ad Nut over by capturing one of the most satisfying aspects of the long-lived (and now reborn) cinematic universe: reliving the wonder while passing fandom on to one's offspring. Having engaged in light-saber duels with parents years ago and Ad Nut Jr. very recently, Ad Nut got misty-eyed at the phrase "The force is strong in this family".

This is the Star Wars cross-marketing you are looking for.