Ad Nut
Dec 4, 2015

Globe Telecom feels the force of Star Wars marketing

From Philippines: '#FillYourGalaxyWithWonder', for Globe Telecom by Publicis Jimenez Basic

Globe Telecom feels the force of Star Wars marketing

Even for a creature raised on a steady diet of Star Wars, it's been hard for Ad Nut to avoid getting cynical about the relentless marketing for the impending film.

But this promo for Phillipines-based telco Globe won Ad Nut over by capturing one of the most satisfying aspects of the long-lived (and now reborn) cinematic universe: reliving the wonder while passing fandom on to one's offspring. Having engaged in light-saber duels with parents years ago and Ad Nut Jr. very recently, Ad Nut got misty-eyed at the phrase "The force is strong in this family".

This is the Star Wars cross-marketing you are looking for.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

4 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

5 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

6 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

17 hours ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.