Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for 'Star Wars: The Force Awakens' approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise, being four decades behind its peers.
HONG KONG - Mandy Chi's Instagram post mentioning her eye capillaries bursting halfway through a Cathay Pacific flight is one example of a negative post associated with a brand on social media. But there is a wider range of sentiment that Lamplight, a new social data analytics company, is trying to help marketers understand.
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