David Blecken
Jun 2, 2011

Nestlé to review Korean media business

SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.

Nestlé’s review kicks off this month
Nestlé’s review kicks off this month

It is understood that GroupM, Dentsu Media and ZenithOptimedia, which operates within Leo Burnett in Seoul, have been invited to compete for the business.

The value of the account has not been confirmed.

Popular Nestlé products in the market include Taster’s Choice, Hotchoco, Purina and Dolce Gusto.


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