Andrew Burke
4 days ago

Native is still massively misunderstood

Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.

I could talk about my first 100 days in terms of the learning curve I’ve had from a company perspective, my newly acquired hacks for intercontinental travel, or the tricks to successfully syncing up with a company headquartered in a completely different timezone.

But instead I’m going to start this piece with a quick multiple choice test, because the biggest thing I’ve learned so far in this role is how much work needs to be...

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