Andrew Burke
Oct 11, 2018

Native is still massively misunderstood

Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.

I could talk about my first 100 days in terms of the learning curve I’ve had from a company perspective, my newly acquired hacks for intercontinental travel, or the tricks to successfully syncing up with a company headquartered in a completely different timezone.

But instead I’m going to start this piece with a quick multiple choice test, because the biggest thing I’ve learned so far in this role is how much work needs to be...

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