content

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”

Jun 15, 2020

Low-budget content ideas for business of all sizes

Small changes in content across the sales funnel can have big positive overall impact on your business.

May 28, 2020

Digital Communications Team of the Year connects brands with Gen Z

DIGITAL MEDIA AWARDS: Mindshare China's Content+ team has a proven knack for developing innovative, interactive approaches that help brands reach Gen Z consumers.

Apr 23, 2020

6 actionable content-strategy ideas during challenging times

Freezing your communications during a crisis isn't prudent, but you do need to recalibrate your messages. The head of content strategy for Liwa Content Driven explains how to approach that task.

Mar 16, 2020

Why we've changed the way you access Campaign Asia-Pacific

Our registered users now get a wider sample of our best work, but will need memberships for regular access.

Feb 4, 2020

How Twitter's content strategy serves brands and publishers

"Our narrative is to really show content publishers that we're their ally."