content

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Feb 19, 2021

DDB Hong Kong launches content unit

The new offering will bring together the agency’s creative department with production talent to boost social and digital briefs.

Feb 19, 2021

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

Feb 1, 2021

AnalogFolk invests in global production company

Untold Fable will be run and minority-owned by Kate Tancred.

Dec 21, 2020

Four tips to prepare your content strategy for 2021

Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”