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Sponsored posts with #ad on Instagram almost double
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Aug 2, 2019

Sponsored posts with #ad on Instagram almost double

Total number of posts with #ad is forecast to break three-million barrier for first time.

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Twitter launches ArtHouse to help brands make better content
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Jul 11, 2019

Twitter launches ArtHouse to help brands make better content

"Our mission is simple: to help brands design Twitter first content that moves people."

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Don't blame short attention spans for unengaging content
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Jul 7, 2019

Don't blame short attention spans for unengaging content

FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.

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‘Headless’ content the key to personalisation
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Jun 20, 2019

‘Headless’ content the key to personalisation

Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.

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How to tailor events to diverse audiences
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Jun 19, 2019

How to tailor events to diverse audiences

The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.

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