content

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Jul 13, 2022

Consumers want content from real people, not influencers: US study

The misuse of influencers may even hurt a brand's perception, the EnTribe report says.

May 17, 2022

Driving consumer engagement with short-form content

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.

Apr 26, 2022

Twitter agrees to sell to Elon Musk, who promises string of changes

Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.

Jan 28, 2022

Simplified expands in Asia, plans to hire 80 new creatives

The company's platform aims at automating content creation for marketers and agencies.

Dec 22, 2021

Microsoft to acquire AT&T’s Xandr

The sale marks the end of AT&T’s venture in the content and advertising business.