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How L'Oreal is integrating content with commerce
The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.
STB signs content partnership with Warner Bros
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
Consumers want content from real people, not influencers: US study
The misuse of influencers may even hurt a brand's perception, the EnTribe report says.
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
Twitter agrees to sell to Elon Musk, who promises string of changes
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.
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