content

Jul 11, 2024

Will AI make human-generated PR content a premium product?

As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?

Jul 4, 2024

Should influencers pose as subject matter experts?

SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.

Jun 6, 2024

Brands tap more influencers from India's tier 2 and 3 cities for authentic, local content

Marketers in India are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.

Oct 20, 2022

How L'Oreal is integrating content with commerce

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

Oct 17, 2022

STB signs content partnership with Warner Bros

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.