WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Small changes in content across the sales funnel can have big positive overall impact on your business.
DIGITAL MEDIA AWARDS: Mindshare China's Content+ team has a proven knack for developing innovative, interactive approaches that help brands reach Gen Z consumers.
Freezing your communications during a crisis isn't prudent, but you do need to recalibrate your messages. The head of content strategy for Liwa Content Driven explains how to approach that task.
Our registered users now get a wider sample of our best work, but will need memberships for regular access.
"Our narrative is to really show content publishers that we're their ally."
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