Outbrain launches optimisation offering for publishers
Keystone uses proprietary bidding and optimization AI technology to generate revenue streams beyond advertising.
Campaign Crash Course: Introduction to contextual marketing
With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.
Outbrain launches native advertising header bidding
The platform has started rolling out the service with strategic media partners.
The lost art of contextual marketing
Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain's Bostjan Spetic explains.
Outbrain partners with Opera to bring native advertising to browsers
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
Taboola-Outbrain merger called off
Corporate clashes—accentuated by the pressures of Covid-19—led to the breakdown of the deal between the two ad firms.
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