outbrain

Mar 4, 2022

Campaign Crash Course: Introduction to contextual marketing

With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.

Dec 15, 2021

Outbrain launches native advertising header bidding

The platform has started rolling out the service with strategic media partners.

Jun 16, 2021

The lost art of contextual marketing

Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain's Bostjan Spetic explains.

Nov 5, 2020

Outbrain partners with Opera to bring native advertising to browsers

Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.

Sep 9, 2020

Taboola-Outbrain merger called off

Corporate clashes—accentuated by the pressures of Covid-19—led to the breakdown of the deal between the two ad firms.

Oct 11, 2018

Native is still massively misunderstood

Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.