native

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Native is still massively misunderstood
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Oct 11, 2018

Native is still massively misunderstood

Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.

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Effective mobile native ads? It’s all about timing
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Sep 19, 2016

Effective mobile native ads? It’s all about timing

It’s the element of non-intrusiveness that makes a native ad successful, not just design, argues Glispa’s Robert Wildner.

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LinkedIn opens up programmatic to simplify options
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Jul 14, 2016

LinkedIn opens up programmatic to simplify options

Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, explains what the platform’s launch of programmatic display inventory on desktop means for APAC.

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Five data-driven guidelines for native ads
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Apr 15, 2016

Five data-driven guidelines for native ads

Yahoo Hong Kong's Rico Chan takes a look at successful strategies for native advertising.

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