Robert Wildner
Sep 19, 2016

Effective mobile native ads? It’s all about timing

It’s the element of non-intrusiveness that makes a native ad successful, not just design, argues Glispa’s Robert Wildner.

Robert Wildner

Mobile native is ungoverned territory, the wild west of mobile. It remains a relatively new form of mobile advertising and thus faces hurdles in general understanding of the formats and applying programmatic methods.

The Interactive Advertising Bureau’s IAB Native Advertising Playbook identifies some different native formats, but it has not been able to fully pin down this broad and complicated part of the advertising industry. Adoption rates remain low, but are increasing.

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